Good Mine Ltd (‘GoodMine’) Privacy Policy

Last updated: 17 August 2022

Welcome

This Privacy Policy explains how we collect, use, store, protect and share your personal information through our services. We also have a Cookie Policy which should be read in conjunction with this Privacy Policy.

It’s important that you read this entire policy, but here’s a summary to get you started:

• Your privacy is our priority: Our goal is to make it easy for preloved consumer goods to be used again and again so we can stop the earth’s precious resources being wasted. Respecting user privacy is a top priority for us.
• We don’t sell your data: Our business model is based on helping businesses, local authorities and brands understand the reuse market better through data so they can become part of the solution. All user data is kept anonymous to protect their privacy.
• We limit what information is required: We require the information that enables us to provide our services, meet the commitments to our users and maximise the positive impact we as a community can have on our planet. We also use certain information to identify user reported bugs.
• We give you control: We give you the ability to control your privacy while engaging with GoodMine’s services. You can request any records we have about you at any time.

The information we collect

The General Data Protection Regulation (GDPR) brought in new rules to strengthen the concept of consent being specific, informed and given freely, which means businesses like ours need to provide more transparency. Under the GDPR, we lawfully collect certain information when you use GoodMine. This includes information you provide to us and information we collect automatically. We may also collect and use personal information with your consent. You can revoke your consent at any time, though note that you might not be able to use any service or feature that requires collection or use of that personal information.

Our services include the GoodMine app, which can be accessed on mobile devices. We also have a website and blog and we may collect your information through other means like surveys, emails, and social media to deliver the best experience possible. This information is never connected to a device’s scans history to create a “user profile”

Information you provide to us

Most of the personal information we process is provided to us directly by you to keep in touch with us, to receive your search results or to provide feedback or additional information. This includes:

• Account information. We do not require app users to create an account. A temporary account is created only when a help request or bug report is submitted. This account only requires an email to correspond with. Once the issue is resolved the user is given the option to have the records deleted. If the user does not specify, the record is archived to assist in future troubleshooting.
• Content you create. This is limited to content posted in public spaces. But content will be shared only after contacting the individual for permission or accrediting their contributions.
• Information from actions you take. We collect information about your use and activities on the app. This includes personal identifiers (name and contact details), the items you search and where you are located. This information is only collected if you actively engage with the app. We do not track location in the background or while the app is closed.
• Other information you provide directly to us. For example, you may participate in surveys where you can provide additional information, or you may submit feedback or pathway suggestions to the GoodMine team.

Information we collect automatically

We also collect information automatically from you when you use GoodMine. This includes:

• Information about your device. We collect information about the device you are using to access our services. This includes information like your IP address, operating system information, browser information and information about your device settings.
• Information about your use of the app. We collect log and event information related to how and when you use our services (such as what is searched).
• Other information that we collect automatically. When you take certain actions on other sites, we may receive information about you. For example, when we advertise for GoodMine on third party platforms, if you click on the ad, we may receive information about which ad you saw and on which platform. Similarly, we may also receive certain information when you click on a referral link, such as which website you came from.

How we use your information

To fulfil our obligations to you:

• To provide you with the services. We use your information to provide you with GoodMine’s services. For example, we process your location to provide you with local pathways, and your contact details to email you search results. We similarly collect and store help requests to ensure best app performance and track functionality.
• To personalise the product. We use your information to provide, personalise and improve our services. This information powers our discovery surfaces (so that you see relevant content first) and it helps us surface GoodMine features that may be of interest to you.
• To contact you. We use your information to contact you and send you in connection with news and service updates, like new features we think you would like. We may also use your information to contact you about important policy changes. You may opt-out of receiving marketing communications. We will obtain your consent before sending such communications.
• To provide customer service. We use your information to respond to your questions about our services and to investigate bugs or other issues.

For our legitimate business interests:

• To protect our services. We use information to keep our services secure, to prevent misuse and to enforce our Terms of Service and other policies against users who violate them.
• To report on our company’s performance. We use your information to track the fundamental metrics of our business, to perform financial reporting and to respond to regulatory obligations.
• To improve our services. We use your information to help us understand how users interact with our services, what features or products users may want or to otherwise understand and improve our services. This includes information about how you use our services and how servers are structured.
• To advertise our services on other platforms. We are proud of the product we’ve built and spend money advertising it on other platforms in order to bring more users to GoodMine. As part of that, we use certain information to assist in the delivery of our advertising, to measure the effectiveness of advertisements for our own products, and to improve such advertisements in the future.
• To comply with our legal obligations. We retain and use your information in connection with potential legal claims when necessary and for compliance, regulatory and auditing purposes. For example, we retain information where we are required by law or if we are compelled to do so by a court order or regulatory body. Also, when you exercise any of your applicable legal rights to access, amend or delete your personal information, we may request identification and verification documents from you for the purpose of confirming your identity.

How we share your information

• When you tell us to. When you add your content to the services, you are telling us to share that content with certain communities or people. We may also share your information as you otherwise instruct us or provide us your consent to do so.
• With your consent. We may share content posted in public spaces but only after contacting the individual for their permission or accrediting their contributions. These features are important to us for building the GoodMine community, and we believe they will make GoodMine even better for our users.
• With our suppliers. We may share information with suppliers we hire to carry out specific work for us. This includes cloud providers that host our data and our services. We may also share limited information with advertising platforms to help us reach people that we think will like our product and to measure the performance of our ads shown on those platforms. We do this to help bring more users to GoodMine, and provide only the information required to facilitate these services.
• To comply with the law. We may share information in response to a request for information if we believe disclosure is required by law, including meeting national security or law enforcement requirements. Where allowed and feasible, we will attempt to provide you with prior notice before disclosing your information in response to such a request.
• In an emergency. We may share information if we believe in good faith that it’s necessary to prevent serious harm to a person.
• To enforce our policies and rights. We may share information if needed to enforce our Terms of Service, or other policies, or to protect the rights, property, and safety of ourselves and others.
• Sale, Acquisition, or Transfer of Assets. We may share information if GoodMine is evaluating and/or engaging in a merger, acquisition, reorganisation, bankruptcy, or sale, transfer, or change in ownership of GoodMine or any of its assets.
• Aggregated or de-identified information. We may share information about you that has been aggregated or anonymised such that it cannot reasonably be used to identify you. For example, we may share aggregated user statistics in order to describe our business to partners or the public. This is the primary mode in which we engage with data analytics.

How we store your personal information

Your information is securely stored and we take a number of steps to help protect your information. All information sent within our services is encrypted both in transit and at rest. For example, we use Transport Layer Security (“TLS”) to encrypt text and images in transit. We also enforce technical and administrative access controls to limit which of our employees and contractors have access to nonpublic personal information.

We retain personal information for as long as it is needed for the purposes for which we collected it. We may delete or anonymise any personal information.

Your data protection rights

Under data protection law, you have rights including:

• Your right of access. You have the right to ask us for copies of your personal information.
• Your right to rectification. You have the right to ask us to rectify personal information you think is inaccurate or to ask us to complete information you think is incomplete.
• Your right to erasure. You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing. You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing. You have the right to object to the processing of your personal information in certain circumstances.
• Your right to data portability. You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us if you wish to make a request.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time. We always indicate the date the last changes were published, and if changes are significant, we’ll provide a more prominent notice, such as by highlighting the changes within the services.

How to contact us

If you have any questions about this Privacy Policy or how we process your information, please contact us and we’ll be happy to help.

Good Mine Ltd

Address: International House, 64 Nile St, London N1 7SR

Phone Number: 020 7654 9876

E-mail: info@goodmine.co.uk

If you have any concerns about our use of your personal information, you can make a complaint to us by writing to the address above. You can also complain to the ICO if you are unhappy with how we have used your data.

Information Commissioner’s Office

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

Thank you for reading our Privacy Policy. We hope you enjoy using GoodMine!